We built this to grow our own roofing companies. Now we run it for yours.
Roof Crew is the productized version of a growth engine we developed as roofing business owners — the marketing, sales, and technology infrastructure we wished we could have bought.
An unfair advantage, on purpose.
Most roofing marketing is sold by people who have never priced a tear-off, chased a supplement, or sweated payroll during a slow spring. We have. That experience is baked into every workflow we build — from how we score LSA calls to how we structure a good/better/best proposal.
We know roofers already spend years and real money building a database of homeowners, then let it sit idle. We know speed-to-lead wins jobs and that most follow-up dies after one attempt. So we built a system that responds instantly, follows up relentlessly, and reactivates the customers you already earned.
We are deliberately not another agency chasing logos. We partner with a small number of established roofers, go deep, and operate the growth infrastructure a sophisticated company should have.
The principles behind every engagement.
Operators, not order-takers
We ran roofing companies before we ran campaigns. We speak in sold jobs, not impressions, and we build for how crews and closers actually work.
One market, one partner
We take a single roofer per metropolitan area. Your playbook and your data stay yours — never resold to the competitor down the road.
Measured to the dollar
If we can’t tie it back to cost per sold job, we don’t call it a win. Attribution is the backbone of everything we operate.
Built to be sellable
We turn owner-dependent growth into a durable, transferable system — worth more to you now and to a buyer later.
If your market is open, let’s talk.
We take one roofer per metro. A short call tells us both whether there’s a fit — and whether your market is still available.