About Roof Crew

We built this to grow our own roofing companies. Now we run it for yours.

Roof Crew is the productized version of a growth engine we developed as roofing business owners — the marketing, sales, and technology infrastructure we wished we could have bought.

An unfair advantage, on purpose.

Most roofing marketing is sold by people who have never run a roofing business. We have. That experience is baked into every workflow we build.

As roofing continues to change, we know what wins — Trust, Speed, and Communication. So we built a system that responds instantly, follows up relentlessly, and reactivates the customers you already earned.

We're not another agency chasing logos. We partner with a small number of established roofers, go deep, and operate the growth infrastructure a sophisticated company should have.

Roof Crew operators reviewing performance data at a roofing jobsite
How we operate

The principles behind every engagement.

Operators, not order-takers

We ran roofing companies before we ran campaigns. We speak in sold jobs, not impressions, and we build for how crews and closers actually work.

One market, one partner

We take a single roofer per metropolitan area. Your playbook and your data stay yours — never resold to the competitor down the road.

Measured to the dollar

If we can’t tie it back to cost per sold job, we don’t call it a win. Attribution is the backbone of everything we operate.

Built to be sellable

We turn owner-dependent growth into a durable, transferable system — worth more to you now and to a buyer later.

If your market is open, let’s talk.

We take one roofer per metro. A short call tells us both whether there’s a fit — and whether your market is still available.