The growth infrastructure a serious roofing company should have.
Not another marketing agency. We build and operate one integrated system — demand, lead conversion, sales enablement, and true attribution — engineered by people who have owned roofing businesses.
- 1
- Roofer per MSA
- 6
- Systems, integrated
- ~8
- Vendors replaced
Most roofers run their growth on a patchwork.
Separate vendors for website, SEO, ads, call tracking, reviews, phone, email, and reporting — none of them talking to each other. We consolidate it into one system: more capability, fewer vendors, and often less total spend.
Before — the patchwork
- Website vendor
- SEO agency
- Google Ads manager
- LSA setup
- Call tracking
- Review software
- Phone system
- Email tool
- AI chat bot
- Reporting spreadsheets
Owner-dependent, hard to measure, and impossible to hand to a buyer.
After — one system
A single, measurable customer-acquisition and sales engine.
- Every lead, call, and dollar tracked to source.
- Automations that respond and follow up on their own.
- Clean handoff into the CRM your crews already use.
- Run by us, with you, or by your team — your call.
Six connected systems. One growth engine.
Each layer feeds the next — from getting found, to converting the lead, to closing the job, to mining your database for the next one.
Get Found
Generate demand across search, maps, ads, and AI — so the right homeowners find you first.
View servicesCapture & Convert
Respond in seconds, book the appointment, and never let a lead go cold.
View servicesHelp The Team Sell
A sales pipeline that sits ahead of your production CRM and drives every rep to follow up.
View servicesMine Your Database
Your past-customer list is an underused asset. We turn it into repeat and referral revenue.
View servicesMeasure What Works
Track every call, form, and appointment back to the dollar — and feed it back to the ad platforms.
View servicesCommunications
An optional module: the phone, routing, and human coverage that ties the system together.
View services
We built this to run our own roofing companies first.
Roof Crew came out of years spent owning and growing roofing businesses — figuring out what actually drives sold jobs and what just burns budget. We are productizing that hard-won playbook for a select group of established roofers.
- We have signed the front of a roofer’s paycheck — not just the back of an invoice.
- We know a supplement from a scope, a canvasser from a closer, and a good lead from a tire-kicker.
- Our automations are built around how roofing crews and sales teams actually work.
We only work with one roofer per market.
When you partner with Roof Crew, we do not sell your playbook, creative, or attribution data to the competitor across town. Your metropolitan area is yours — which is why availability is limited and claimed first come, first served.
Infrastructure a buyer will pay a premium for.
For owners thinking about an exit in the next three to seven years, there is a second-order benefit: acquirers pay more for a growth engine that is not tied to the founder.
- Step 1Owner-dependent today
A collection of agencies, spreadsheets, and disconnected software that lives in the owner’s head.
- Step 2A durable asset tomorrow
A repeatable, measurable acquisition and sales system a buyer can trust to survive the transition.
- Step 3Better either way
Whether you sell in three years, seven, or never — the business runs cleaner and grows faster now.
Let’s see what your growth engine could look like.
A 30-minute strategy call. We’ll walk your current setup, show you what an integrated system replaces, and tell you honestly whether your market is available.